Oh Taco Bell, what have you done to you once 90’s-rific logo? It seems you’ve take all of the fiesta out of your fiesta taco supreme. I love Helvetica and its first cousin Akzidenz-Grotesk, but they strive for neutrality. Not what I’d go for in a low-end, fast-food ,Tex-Mex restaurant.
Read this article on FastCo.